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Flexible Fitness was founded on one simple guiding principle: every body is an asset.


That might not sound terribly radical, but the ugly truth is that the mainstream fitness fitness industry is founded on the idea that even the strongest and healthiest of bodies are still defective, imperfect liabilities, and it’s somehow our job to focus on what they can’t do instead of what they can.  Sadly, it’s an effective strategy!  Because let’s face it: a lot of us are primed to think we aren’t good enough, and that our so-called flaws are own fault and therefore it’s our job to “fix” them.  Most personal trainers prey on that insecurity and use it as a way to keep the gravy train flowing: the more insecure and vulnerable the clients, the more money in the trainers’ pockets.  It’s a gross way to run a business, but it totally works.  (Hey there, Jillian Michaels, I’m looking at you!)


Flexible Fitness is different. 


Maybe you’re fit as a fiddle and always have been.  Good for you!  But probably not.  In reality, you probably haven’t spent as much time working on your health as you wish you had.  Or you’re queer and don’t want to spend your time having to explain that to a trainer.  Or maybe you’re trans, and really don’t want to have to explain that to a trainer.  Perhaps you’re overweight/fat/obese/whatever, and are tired of being treated like you’re a) incapable of doing anything because you’re body is too big, and/or b) going to drop dead any second.  Maybe you’re in your 50s or 60s or 70s, and want to work hard to maintain good bone and muscle health so you can rock the hell out of your “golden years.”  Or possibly you’re a woman who has had it up to here with macho and sexist trainers assuming your only goal is to be attractive to straight men.


Whatever it is, Flexible Fitness sees you for who and what you are, without judgment and with the firm belief in your abilities.  Because the simple truth is this: your body is so badass!  Who cares what size jeans you wear or if you have injuries or what gender some doctor slapped on you when you were born or if you have age spots.  What matters is that you feel like a beast in that awesome body of yours.  Because it IS awesome.  Because they and we all are. 


Flexible Fitness isn’t about keeping people insecure in their bodies.  It’s about loving the hell out of them, just as they are right now, and for everything they have yet to become.  It’s body-positivity in action.  It’s a political middle finger at a culture filled with unattainable norms and the body shamers who endorse them.  It’s self-love at its best.


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